minimalist editorial cover about aoc stupid, black ink and yellow tones, idiotagain.com

aoc stupid — how the search query reveals the searcher, in steps

aoc stupid — how the search query reveals the searcher, in 7 steps

this post is not about a politician. the search bar combines names and adjectives the way a vending machine combines crackers and cheese, with no regard for taste. i would like to step around the proper noun and look at the adjective doing the work. how the word stupid attaches to public figures and what it actually does there.

i’m at the desk, monday morning, 12:14pm, half-eaten muffin on the coaster, kitchen kettle still warming somewhere in my head from earlier. carla is upstairs in a vendor walkthrough on the third floor, two binders deep. i have, give or take, the rest of the morning — enough to write about a search query without writing about the person attached to it.

the phrase aoc stupid arrived in a list a friend sent me of things people type into a search bar at the same rate they breathe. four letters and one word. i’d like to talk briefly about the small dread it triggered, and move on. without naming a single party. that is the protocol.

aoc stupid: a search query that pairs a public figure with the cheapest adjective in english. the query says less about the named person and more about the searcher. it is the laziest research move available, costing zero and returning zero, performed by people who already had their answer before they typed.

muffin is now a crumb situation. carla took the elevator. pivoting away from the named figure on purpose.

step one — the query is the diagnosis, not the subject

the basic move of the broader stupid investigation applies here, doubled. when somebody types a public figure’s name plus stupid into a search bar, the search bar is not, despite appearances, doing research. it is doing confirmation. the query has already arrived at a conclusion. the search engine is being asked to ratify it. that is not a question. that is an admission with a question mark glued onto the end.

i would argue, from this desk, that the query aoc stupid reveals a great deal about the person searching and almost nothing about the person named. you cannot diagnose a stranger by typing four characters into a box. you can, however, diagnose yourself, because you are the one who chose to type it. that holds regardless of which famous person you swap in.

step two — sparky has nothing to add, sparky has a black mark

let me bring in the kitchen for a second, because the kitchen is the only honest jury i have. there is a fork on the counter named sparky. sparky has a small black mark on the tine from an incident we are not currently re-litigating. sparky does not, on principle, comment on public figures. sparky has been a fork for years and intends to remain one. i admire that.

i once asked sparky — out loud, on a sunday, after too much coffee — whether public figures should be called stupid the way a microwave can be called stupid (and i should know, the seventh microwave i have killed in this kitchen earned the word fairly). sparky declined to answer. sparky knows the difference between an object and a person. i only know it on paper. stefan, who once held forth on a wine i’d brought up from the bodega downstairs and pronounced it “stupid” within forty seconds of tasting it, would have a lot to say if i let him in here. i am not letting him in here.

step three — why public figures plus stupid is the laziest combo

calling politicians stupid is the cheapest hobby in america. it is also, i will note, the cheapest hobby in approximately every other country with a working internet connection. the appeal is obvious. the word costs nothing. the word does not require evidence. the word ends the conversation in your favor before the other person has spoken. it is, structurally, a discount verdict.

this is the part where, in another universe, i would link a clip from the political satire veep starring julia louis-dreyfus as the fictional defense exhibit. in that show, every character calls every other character stupid at least once per episode, and the show is funny because the characters are clearly not stupid — they are tired, badly briefed, and surrounded. stupid is the word they reach for when they have run out of better ones. that is the joke, and it is also the point i am trying to make this morning while the kettle goes cold somewhere off-camera.

step four through six — the residuals, refusing the political

step four. i am not going to take a side. i’m refusing on grounds of taste and utility. the side-taking belongs on a different platform with brighter lights and worse coffee.

step five. i am not going to mention a single party. not by initial, not by color, not by gesture. if you came here looking for a partisan punchline you will leave without one — a deliberate failure of service.

step six. i am going to name the better question. the better question, when you find yourself typing aoc stupid (or any [famous person] stupid) into a search bar, is “what did this person do that i wanted handled differently, and is the word stupid actually the word i mean”. the answer is almost always no. the word you mean is one of six smaller, more accurate words — uninformed, mistaken, distracted, unprepared, contradictory, slow on a particular topic — none of which fit in a search bar because none of them are angry. stupid is the lazy aggregator. and yes, cereal is soup with rules. i’ll come back to that.

this is also where i’ll note that the search box invites you into the same kitchen logic that makes Bulworth work as a film: a public figure stops performing a role, says the unsayable, and gets called every adjective in the dictionary by people who agreed with him three minutes earlier. the adjective doesn’t track with the substance. the adjective tracks with the room.

step seven, the close — neutral on purpose

step seven is the easy step, and the only one that costs anything. it is to not type the search. close the tab. open a different tab. eat a muffin. call your mother. ask sparky a question. do anything except finish typing “[name] stupid” into the bar.

i don’t ask this for the named figure’s sake. i don’t know the named figure. i ask this for the searcher’s sake, which is to say, occasionally, my own. the search query is the diagnosis. it is yours. it travels back to you by elbow, by accident, on a wednesday in a parked car at 2am, and what it tells you is not flattering. it tells you you tried to outsource a complaint to a public person you do not know, instead of writing it on a sticky note and sticking it to the dishwasher and moving on with your supermarket run.

THE QUERY READS THE SEARCHER. THE NAMED IS BARELY THERE.

and one more thing — aoc stupid is not gaslighting. typing a public figure’s name plus an insult into a search bar is not, strictly, the manipulation move the gaslighting investigation handles elsewhere. it is a softer, lazier cousin. gaslighting requires a target who knows you. the search bar requires nothing. the search bar is a public soliloquy. nobody, including the named figure, will ever read it. you are alone in the kitchen with your typing fingers, and that is the entire scene.

here’s what i think is happening, and you can write this down. i’ll wait.

most queries of the shape “[public person] stupid” are typed by people who had a worse day than the public person did. they get typed at supermarket parking lots, at 11:47pm, on phones with 23 percent battery, by people who needed somewhere to put a feeling. the public person is the closest available wall. the wall is in another country, in another tax bracket, eating a different breakfast. but the wall is shaped like a person, and the person is shaped like a target, and the search bar is shaped like a confessional.

i have done this myself, about my landlord, who briefly qualified the night the elevator broke. i felt better for about ninety seconds. then i felt worse. the relief of typing it is short. the residue is long. i rest my case.

aoc stupid — verdict, the query reads the searcher more than the named

so the aoc stupid investigation, conducted from a desk on a monday with the kettle long gone cold, ends here. it ends with the query, not the person. aoc stupid belongs in the same drawer as every other query of the form [famous human] [insult]. those queries are not investigations — they are confirmation requests dressed in research clothes. the search engine, on its best day, returns what the searcher already brought to the door.

and the related self-directed search — “why am i so stupid” — i refuse to entertain on the same grounds. the adjacent investigation about stupid-com handles that reflex. you cannot answer either question by typing it into a box. the box has no answer. the box has only more boxes. cereal is soup, by the way, with rules. that has nothing to do with the post. i wanted it logged.

carla just walked past my screen. i minimized this. she made a small humming sound that could mean anything. i’m closing this in two paragraphs. let’s see.

the kettle on the kitchen counter has been cold for forty minutes and the muffin is three crumbs and a wrapper. i submit the query for review and decline to submit the named figure for anything at all.

yours stupidly,
idiot again
leading non-partisan investigator, monday-morning kitchen division

P.S. sparky the fork has filed no opinion on any public figure, on any continent, ever. that is the ethical bar i now hold myself to. i will, of course, fail it by tuesday.


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