header image for the article on i see stupid people, satirical editorial illustration on idiotagain.com

i see stupid people — a table of two registers

i see stupid people — a table of two registers

the sixth sense did not write that line. the meme did. someone modified the original child’s line and the modification went global. seeing stupid people as a joke is one thing. seeing them as a real category is another. the table puts both side by side and refuses to pick one. they fail differently.

thursday, 9:14am. carla is in a vendor walkthrough on the third floor, the kind that produces a slide deck nobody opens later. i have, give or take, until 10:30, possibly 10:45 if the vendor is slow with snacks. that is enough time to put two columns next to each other and admit that one of the columns is a self-portrait.

writing this from my desk. coffee within reach, a folded receipt under the keyboard from a supermarket trip i would rather not relive.

i see stupid people is a meme line modified from a 1999 movie’s child’s whisper about the dead. as a joke it works because everyone knows the source. as a daily mantra it fails: the speaker, claiming to spot stupidity everywhere, casts himself as the only one who isn’t. joke and mantra share words and nothing else.

this is a comparative investigation of the word stupid across two registers. the joke. the mantra. they sound identical at the bar. they behave very differently in a kitchen at midnight or a supermarket aisle at 6:08pm. i have, by the count i keep running, used the line in both ways within the same week. i would like the record to reflect that i caught myself.

i see stupid people, the line and where it came from

the original line in the m. night shyamalan movie from 1999 is a child whispering about the dead. nobody quotes it as written anymore. what survives is the parody — the same cadence with one word swapped — and the parody travelled further than the source did. the meme is older than some of the people typing it.

this is, on its own, fine. words drift. lines drift. the line about seeing stupid people drifted out of a horror script and into a t-shirt economy and then into an inner monologue. that is what lines do. they leave the room they were born in.

the question is not whether the line exists. the question is what the speaker is doing with it. and the speaker, in my experience, is doing two completely different jobs with the same syllables.

table — the joke register vs the mantra register

i sat at this desk for fifteen minutes and made a column for each. you can read across.

dimensionjoke registermantra register
who’s in on itboth speakersonly the speaker
toneself-aware, lighttired, certain, grim
settingbar, group chat, sidewalkkitchen at midnight, parked car, supermarket aisle
follow-uplaughter, a counter-jokesilence, a small grimace
self-inclusion“me too, obviously”“not me, evidently”
frequency per dayonce if at allcan become an internal radio
useful insightnone requirednone provided
costzeromoderate, accumulating

the table is not subtle. the table is, frankly, the whole post in eight rows. the right-hand column is where the trouble lives, and i know this because i have lived there for stretches and not noticed.

when the joke is harmless and when it isn’t

the joke version is structurally honest. when somebody at the bar says “i see stupid people” after a story about a colleague printing a pdf to scan it back into the same email, the line is a wink. the speaker is also that colleague, on a different tuesday. the listener is also that colleague. nobody is being placed above anybody. the line works because everyone in the room is a candidate for the punchline next week.

the joke turns when the speaker forgets that they’re a candidate. the joke turns when “i see stupid people” stops being a wink and becomes a status update. the conversion can happen in the same paragraph. you can hear it in the pause length. the joke has a quick bounce — punchline, beat, drink, next topic. the mantra has a long bounce — punchline, then a slow nod, then a story to back it up, then a second story, then a third. by the third story, the speaker has stopped joking. the speaker is now describing a category, and the category does not include the speaker.

i ran into a version of this at a supermarket two weeks ago. the woman in front of me at the checkout had — and i’m being honest — set up a complicated coupon situation that involved three apps and one printed barcode. it took a while. i felt, briefly, the line forming in my head. i caught it. i looked at my own basket. one frozen pizza. two cans of beans. a third yoga mat (returned, never used, cradled like a small uncomfortable child). i was not, in any reasonable accounting, the smarter party. i was just the one with fewer apps.

the mantra is always a self-portrait

this is the part that took me years and at least one cold dinner to learn. the verdict that stupid is a real category requires a viewing position. somebody has to be standing somewhere not-stupid to see it. the speaker is, by default, that somebody. that’s the whole architecture. you cannot deploy “i see stupid people” as a mantra without placing yourself in the bleachers.

and the bleachers are, structurally, a lie. the mantra speaker is not in the bleachers. the mantra speaker is in the field, with everyone else, doing fielder things. forgetting laptop chargers. wearing one airpod because the other is dead. owning a seventh microwave and pretending it’s the third. saying yes to brunches that they will, on the morning of, regret. an honest definition of the word idiot, in my unqualified opinion, would describe exactly that field, and would include the speaker — me, the alleged idiot at the desk — by default. credit cards are a personality trait, said somebody once, and i wrote it down, and then i used the credit card anyway, and that is the entire human business right there.

the productivity bro online has built a small career on saying “i see stupid people” in slightly more polished sentences. his sentences include words like discipline and focus and winners. the structure is identical. the speaker is in the bleachers. the speaker is, evidently, the only one with discipline and focus. his last seven posts were all written between 4:13pm and 4:48pm on fridays, by the way. fridays. the day his mantra calls a weakness. that’s how you know the mantra is a self-portrait. the mantra always points back at the speaker.

THE BLEACHERS. ARE EMPTY. THE BLEACHERS. ARE A LIE.

verdict — the line works as joke, fails as mantra

here’s where i land, after fifteen minutes of staring at a two-column table on a thursday morning while a vendor pitches snacks two floors above me.

the line “i see stupid people” works. as a joke. once. with friends. in a register that includes the speaker as a candidate for the next punchline.

the same line, deployed as a daily inner radio — at 6:08pm in a supermarket aisle, at 11:47pm staring at unopened mail, at any moment in any kitchen — fails. it fails because it requires the speaker to live in a section of the stadium that doesn’t exist. there is no bleacher seat. everybody is in the field. some of us are wearing one airpod and pretending it’s a choice. some of us are stefan, leaning over a wine bottle and explaining the bouquet to people who came for a beer. some of us are the woman with the three apps and the printed barcode. all of us are, on a given tuesday, the punchline of someone else’s mantra.

the joke is generous. the mantra is greedy. that is the whole comparative.

and yes — i did have, in my head, the brief mantra moment at the supermarket two weeks ago. i caught it before it hardened. i would like that to be specific. i did not become, that day, the productivity bro. close call. the third yoga mat watched me from the boot of the car with the silent neutrality of an object that has seen worse.

vendor walkthrough is wrapping. carla is on her way down. closing this in two paragraphs. the table stays.

the meme is fine. the meme is, on the whole, an improvement on the original line, which was a child whispering about ghosts and required a degree of cinematic grace to land. the meme requires only a deadpan. anyone can do a deadpan. that is its strength and its danger. a deadpan delivered to friends is comedy. a deadpan delivered to oneself in a kitchen at midnight is a small accusation, made by a person who has not, in the last twenty-four hours, audited their own basket. and i should know. i was, two weeks ago, that person.

i’m leaving the table where it is. the joke column stays. the mantra column stays. the line between them is thin and depends on whether the speaker can include themself.

the receipt under my keyboard, folded twice, is for a frozen pizza, two cans of beans, and a third yoga mat that has since been returned. it is the only piece of paper on this desk that has anything true on it.

yours stupidly,
idiot again
leading expert, two-column register division

P.S. the seventh microwave hums, behind me on the kitchen counter (mentally; i’m at the desk; i’m imagining it). the hum is, on inspection, neither smart nor stupid. it is just a hum. that is the most generous description of a household object i have ever offered, and i would like credit for it.


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